Legend Catalytic Converter

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Legend Catalytic Converter
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The name platinum is derived from the Spanish word "platina," which means "little silver." An off-white metal, platinum is flexible and can be molded into almost any shape. It is also very expensive and rare but useful in many industrial as well as decorative processes. The metal has the same properties as glass when it comes to malleability. This metal is not only used in jewelry but also for other purposes such as in catalytic converters and medical applications because it resists oxidation in air at any temperature. However, it can be corroded by cyanides, halogens, sulfur, and caustic alkalis.

Platinum has extraordinary resistance to chemical attacks, excellent high-temperature characteristics, and stable electrical properties. All these properties are very useful in industrial applications.

There are six naturally occurring platinum isotopes, and the most abundant are platinum-194, which accounts for 33% of the platinum on the planet; platinum-195; and platinum-196. The others are platinum-198, platinum-192 and platinum-190 which are the rarest of them all. The latter is faintly radioactive, with a half-life of seven hundred billion years, while the other five are non-radioactive.

This metal is also called a noble metal and is not damaging to the human body. However, the different platinum salts can be extremely harmful. These salts can cause cancer, DNA impairments, hearing damage, and allergic reactions.

Platinum is also used in numerous industrial applications, particularly in the automobile sector for curbing pollution. On a worldwide scale, the demand for platinum still surpasses the supply. Platinum has become one and a half times costlier over the past ten years, and the prices are less unpredictable than those of gold. Gold prices are influenced by many unrelated influences such as central bank guidelines, bullion, currency movements, and speculative activities.

Platinum, on the other hand, is like any other product, and its value is not influenced by extraneous factors.

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The Subaru Campaign

In a campaign that began online in July 10, Subaru is promoting the 2008 Impreza WRX by exuding the history, heritage and popular culture of its home country, Japan. With an estimated budget of $10 million, the campaign features aspects of Japanese anime films and manga comics; movies like “The Fast and the Furious: Tokyo Drift,” “Crouching Tiger, Hidden Dragon” and “Blade Runner”; and television series like “Heroes.”

A tale of a man from a futuristic city “in a land of forbidden secrets” —a line from the teaser trailer on the site — who is destined to become the master of a powerful jungle creature, the WRX, will be told on three commercials that made their debut on the Subaru Web site (subaru.com/legend). Also, consumers will be able to watch the spots on cell phones and television.

The headline of a print advertisement showing a dragon perched atop a mountain reads “Somewhere in the jungle, the legend is reborn”. The intro of the text runs: “From the East it comes, conceived in thunder, born in lightning”.

A story told in comic-book panels and dialogue balloons about a man named Hiro, whose food at a noodle shop is disturbed by the arrival of a WRX, is shown on other print ads. The ads have the line “Prepare to meet your destiny”.

Timothy J. Mahoney, senior vice president and chief marketing officer at Subaru of America in Cherry Hill, N.J., a division of Fuji Heavy Industries, said that the men whose ages are from 20 to 34 are the intended audience for the WRX — which has features like all-wheel drive and a turbocharged engine. As such, they group of audience like what is coming from Asia and the ads epitomizes that.

He continued that such audience group was the kids who grew up playing video games and many of which were, of course, sold by Japanese companies such as Nintendo and Sony.

Subaru joins a list (that is continuously growing) of advertisers who are capitalizing on the rising interest in Japan among younger American consumers.

The three WRX commercials, each utilizing 30 seconds, are to become available online in three stages. The first two was in July 10 and July 17 while the third stage will be available on July 31.

The commercials are set to start running on television next month, during programs that will include coverage of the X Games on ESPN, wherein the WRX is the car sponsor of the games.

Though not affirmed by the manufacturer, we expect the Impreza WRX is equipped with more improved Subaru catalytic converter.

About the Author

Jason Moore, a 35 year old freelance writer from Austin, Texas. He also works as a marketing analyst for an established auto parts store in the country.

Will catalytic converter removal boost power?

My friend swears that if you remove or hollow out your catalytic converter, your car will get a major boost in power, especially if its a 4 cylinder engine. Is this true or an urban legend?
Great answers! This is just for sake of argument between my friend and me. I have no intention of risking my engine. He says teens do it all the time.

It is true, but also illegal for street operated vehicles.
Stay legal and replace it with a high flow catalytic. Which most shops will and can install for you.
But putting a straight pipe they will not do.

Police Blotter
The following incidents were listed among the official reports of the Evanston Police Department. Readers are reminded that an arrest does not constitute a finding of guilt. Only a court of law can make that determination. Court appearances take place in Cook County 2nd District Circuit Court, Skokie, unless indicated otherwise.

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