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I was chatting to a veteran print publisher, who had been producing magazines for over thirty years.

He shook his head in despair, as he told me that every year he sees new magazines hit the newsstands with the publications' titles placed vertically on the magazine cover.

"Whenever I see this," he said, "I know it has been produced by a new publishing company that does not understand the industry. Anyone with any experience of periodical publishing knows that publications with vertical titles fail, or at least have to change quickly to survive. The market has taught us this lesson hundreds, if not thousands of times, but still people make the same mistake."

This message is just as relevant to website layout as it is to magazine design. The web has been around for long enough that rules and best practise have emerged from years of trial error by thousands of website owners. You can either go with the flow and be grateful that you can learn from the experience of others, or you can swim against the tide and try to convince the market that you are right and they are wrong.

I would suggest that swimming downstream is far easier and will give you a much greater chance of success.

To understand which layouts work you only need to look at the industry gorillas. These are the online content publishers who have been around for years, and who have tested just about every layout combination. Good examples are some of the most read websites on the internet including:

- BBC (www.bbc.com)

- The Financial Times (www.ft.com)

- The Economist (www.economist.com)

- The Wall Street Journal (www.wsj.com)

You will quickly start to recognise elements of the page layouts which are common across all these sites. Just as with print newspapers and magazines, these are the layouts that have proven to sit most comfortably with the reader and with the way online users want to consume content.

The key design and layout elements which should remain constant are: Masthead across the top - the masthead is where the logo goes and usually imagery that supports the subject matter on the website.

Left hand column should contain all the primary navigation, which should remain constant across the whole website. It should list all the main categories of the website, so users can find their way around from every page.

Right hand column on the homepage should provide navigation to individual pages in the site which you want to highlight. Or it can be used for small applications, such as email newsletter sign-up, scrolling news headlines, links to the forum, etc. This column tends to disappear on the content pages to leave more space for the article and images.

Top menu bar - some sites have most of their navigation in the top menu bar which goes across the page under the masthead (take a look at http://www.guardian.co.uk or http://www.forbes.com as examples). I don't like this for two reasons. First it restricts the number of menu links that you can have. Second it usually means that the site has flash based drop down menus to enable them to accommodate more links. Flash menus are not user friendly. They force your reader to search for links to the content they are looking for. Don't make your user work for their answers. Also search engines find it harder to index sites with flash menus

Bottom menu bar - This strip at the foot of every page tends to contain links to the sites terms and conditions, privacy statement, sitemap, etc.

The central column contains the content. On the homepage this can be a combination of an introduction to the website and teasers to articles. On the content pages, the articles and images sit in the central column.

Search top right on every page - this is the search box used to search the content of the website. This is a less rigid placement than it used to be, but you can't go wrong if you place it top right.

Time and date - usually placed on the right hand side under the masthead. This is optional, but does give readers the impression that the site is up-to-date.

Within this layout there is a great deal of flexibility to add your own personality and styles, particularly when you overlay your design on the basic page structure. However, at all times your number one goal should be constant; that is to make your website simple and intuitive, for every reader that visits. To achieve this learn from those sites that have a lot of experience.

Don't be the person that puts a vertical title on the front cover!

SubHub provides an all-in-one solution to enable you to rapidly design, build and run your own content website. Publish for profit on the web. Website: http://www.subhub.com SubHub Articles Feed: http://feeds.feedburner.com/SubhubStartASubscriptionOrMembershipWebsite-OnlineMagazineOnlineJournalOnlineNewsletter?format=xml

Simple Ways to Improve your Website Accessibility

These are some simple steps you can implement today to improve the accessibility of your website.

Colour And Contrast

Many people need extreme contrast between the text and background colour in order to be able to read your text. If your text is dark blue, avoid using a light blue background colour.

Using colour to convey information or request an action from the user should also be avoided, for example telling someone to 'clïck the red button to continue' is not much help to a person who cannot distinguish red colours. It seems obvious, but it's overlooked on many thousands of websites.

Font Sizes

Font sizes should be relative rather than absolute. Absolute font sizes, those measured in points or pixels should be avoided as they prevent the visitor from resizing text. If someone cannot read your page they are simply going to leave.

Relative font sizes allow your visitors to display the text on your website in a size that suits them best. These font sizes can be specified as a percentage, for example the base font for a web page may be 100percent, headers could be 120percent and so on.

Using Tables For Layout

Almost all websites use tables to a layout a page. Tables are easy to understand and achieve the desired layout quickly and easily. However, you should avoid them as a layout tool as much as possible.

Tables can cause the size of your pages to increase dramatically slowing download times, they often require the use of transparent images to achieve the proper layout and they make it extremely difficult for screen readers to convey the information on a page correctly to their users. Screen readers are programs which read out the information on a webpage to someone who cannot see that information for themselves.

Rather than using tables to format your pages you should start using CSS-based layouts. CSS offers you greater precision when laying out your pages, decreases the amount of HTML required for formatting and makes it much easier for screen readers to interpret your pages correctly.

Provide A Text Only Version

A text-only version of your website can help users with visual disabilities. However, unless your content is stored in a database, creating a text only version doubles your workload and makes it more difficult to update your content.

This is where the Betsie parser is useful. Betsie, developed for the BBC website is a PERL script which produces a simplified text only version of a web page that allows text-to-speech converters and screen readers to correctly read out the contents of the page. Betsie also allows those with visual impairments to read computer screens easier. Find out more about Betsie.

Source

http://www.pntglobal.com

http://www.paknettech.com

http://www.sehelsoft.com

http://www.websitesoutsourcing.com

About the Author

http://www.pntglobal.com
http://www.paknettech.com
http://www.sehelsoft.com
http://www.websitesoutsourcing.com

header opinions wanted BBC?

These are my two options right now and just wanting opinions and why. I can get a brand new set of hedman elite heeders P/N 69850 for 279+ tax and shipping or i can get a set of used with 50miles and 5 runs at the drag strip, Hooker super comp headers P/N 2847 for 450 plus shipping. Looking for opinions and reasonings. These will be installed on a 1990 454SS truck.

http://store.summitracing.com/egnsearch.asp?Ntk=KeywordSearch&DDS=1&searchinresults=false&y=0&N=+115&Ntt=69850&x=0

https://www.jegs.com/webapp/wcs/stores/servlet/product_10001_10002_202346_-1
Have have heard that the hedmans do have thin flanges but the hedman elites do not, thats why they are $100 more than the regular hedmans

headmans, hooker, good luck,

Saturday football as it happened
Sunderland score a last-gasp equaliser against Arsenal and there are also wins for Newcastle at Everton, Spurs over Wolves and West Brom against Birmingham, while Stoke-West Ham, Villa-Bolton and Blackburn-Fulham are draws.

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